Make your SaaS site rank higher with three simple SEO strategies
SEO (search engine optimization) is one of the few marketing techniques that will make you visible to more customers. Ranking on Google’s first page means that your business will be discovered by more customers, increasing the conversion rate and revenue.
And for those who are wondering more about it, SEO (search engine optimization) can be quite easy to implement. With such simple strategies, it becomes quite easy to rank higher on search engines and increase your revenue. And the good thing about these strategies is—you can implement them on your own.
1. Publish high-quality content written in an easy and digestible manner
Start with a main keyword
Keywords are the names/phrases that Google uses to search through multiple sites while looking for the most appropriate answers. High-quality content blends your core offers with different keywords that will help you rank on Google.
So, if your business focuses on automated work, the best thing here would be to focus on keywords that your potential customers are more likely to search for on Google.
Put yourself in the shoes of your potential customers and ask yourself: if I had the same problem, what would I search for?
The answers will give you more insight into the keywords you should focus on as you write your copy.
Someone looking for an automated software might look for:
- The best automation software
- How to automate your business with software
- Can you automate workflows from the same dashboard
Search queries are often centred around pain points that potential customers are trying to solve. Once you have the main keywords, use them to create information that dives deeper into that topic.
Since you know the ins and outs of your SaaS, it is quite easy to come up with some of the pain points of your potential customers.
Back the main keyword with secondary keywords
The main keyword will act as the guide for the copy that will attract potential customers. And in most instances, such keywords are often backed up by other subtopics that break down the search query at a deeper level.
Here’s an example of that:
If people are looking for the best automation software, they are more likely to look at some of the features that will make a software stand out.
Examples of such features include ease of use, AI automation, and so forth. This means that if you are planning to attract customers with that type of information, you should also include the features of the best automation software in your copy.
Apart from that, your main keyword should be complemented by other related questions, often featured in the FAQ section
Ever searched on Google and found a section that shows you related questions, similar to the one you searched for?
Your FAQ section should have information that answers complementary questions in a short but detailed manner. As Google crawls through your website, it will find information that answers what the visitors search on the search console and other follow-up questions.
And guess what?
Since such information is quite useful to the user, your site will have a higher chance of ranking higher because you’ve hit Google’s requirements. (reach out to implement this)
2. Optimise your website to load faster
Your site’s loading speed can also boost your ranking on search engines. To get effective results, optimise your website to load in 3 seconds or less. Website visitors should have insight into what you are doing in the first 10 seconds.
With that said, the most effective tool for checking your website’s speed is Google’s Page Speed Insight tool. All you need to do is copy your URL into the textbox, and it will test how fast it loads.
If the load speed is more than 5 seconds, tweak a few things on your site to make it faster. For instance, you can compress images published on your site to make them load faster. Even though they will be compressed to a smaller size, they will still have the same quality and deliver the same results.
Squoosh by Google is a good example of a tool that can compress photos into a smaller size and keep the quality. Remember to include image descriptions that are centred around the topic you are focusing on. Descriptive image alts and texts will complement information published on your website, making it easier for you to rank higher.
3. Offer a freemium tool
One of the most effective ways to rank higher is to create a freemium tool that attracts organic traffic to your website.
Potential customers will get some value from your tool, and your website will attract organic traffic—a win-win situation.
Since organic traffic boosts your website’s authority on search engines, you’ll have a higher chance of ranking higher. Other pages from your website will also be recommended, thanks to the organic traffic that your website is pulling in from the free tool.
Google might be like:
You know what?
This website is attracting a lot of traffic organically. So, this means that it offers so much value; the high organic numbers tell us this. And because people trust it as the go-to source, we are going to showcase other pages from this website to people who trust us, too.
As website visitors use your free tool, they’ll be curious to know more about your brand. As a result, visitors will go through your posts looking for more value.
If you think about it from an all-encompassing point of view, you’ll realize that your free tool will be the magnet that invites website visitors into your world. Multiple pages on your site will get lots of views from this single anchor, which also redirects visitors to different sections of your website.
Over To You
Ranking high on Google and other search engines with an SaaS website is quite easy. The first thing you should focus on is something that acts as a magnet for organic traffic, such as a free software tool or high-quality copy that offers value. Remember to feature keywords in your copy that answer the search queries of potential customers who might be looking for solutions to their pain points.