How to get more impressions and make your product more noticeable
Impressions. Impressions. Impressions.
Impressions across different social media platforms is an indication that your brand is getting noticed and people are interested in what you are doing. Impressions is one of the first steps towards increasing your revenue and boosting it. It means that more people are noticing your brand, from Instagram reels, TikTok reels, or another social media platform.
And the good thing is—you can take your brand to the next level with interesting content spread across different platforms.
1. Find the unique factor in your product and business, and advertise it in an easy and friendly manner
Everyone has something that makes them unique, including your brand. It doesn’t have to be something that’s out of this world or rocket science. Such factors might be normal and daily traits that illuminate the world, such as humor, sarcasm, or storytelling. For instance, you can incorporate some humour in your brand messages that might capture the attention of your potential customers—at the end of the day, we are all human and a laugh can be a good impression. It’s the lightheartedness of your message that makes customers more interested in what you are doing.
With that said, this is not an all-size-fits-all shoe. You can go with anything you want, from sarcasm to irony—anything that captures attention but also conveys the message in an effective way. You can also make videos in a serious manner and still pass your message.
2. Leverage the power of search engines and emerging AI tools
We live in the 21st-century world. And the best thing about this modern timeline is—most marketing tools are at the tip of your hands. Different social media apps such as YouTube, Instagram, and TikTok give you access to an untapped market that is ready for your taking.
We also have powerful search engines, which can help you build an online presence with the right information. If you play your cards right, you can rank well in search engines and get impressions from that.
Search engines also give you visibility and help you get more impressions.
3. Interlink everything into one whole system that sustains itself
One media platform can help you gain more impressions on other platforms. For instance, if your website ranks high on Google, it can help you redirect traffic to other media platforms such as Instagram, YouTube, and TikTok. The same goes for other media platforms with the same power as Google.
If you grow your following on Instagram, you can redirect traffic from such a platform to your website. And by interlinking every system into one whole machine, each will help the other platform do much better. It becomes something like a circle of different platforms the other grow.
Here’s a good example of this:
You have an SaaS platform that helps people edit photos, but your brand hasn’t peaked yet. It’s not at the level where you want it to be. So, you create a new marketing section with information that will help you reach potential customers. With time, you start posting high-quality blog posts on your website, backed by an effective SEO strategy that’s out of this world.
After a month and a half, your website moves to the first page on Google, and traffic flows in like crazy. You wake up one morning and check the statistics to find out that you have achieved what you were aiming for—huge traffic. Since your website has huge traffic, you introduce social media links on different pages, which help you redirect some of the traffic to your social media pages. And as time passes, your following on different platforms—such as Instagram and X—grows, thanks to the traffic that you are redirecting from your main website.
Over To You
Getting impressions on different social media platforms has never been easier. You just need to capitalize on the unique traits that you possess, then leverage the power of search engines and other social media platforms. Remember that unique traits such as humor and sarcasm can also take your brand to the next level depending on how you capitalize everything.