3 elements of a high-ranking free SaaS tool page
The page that offers free service to potential customers can help your rank higher on search engines, especially if it is well-optimised with good SaaS SEO (search engine optimization). Apart from putting you on the map, it also attracts potential customers.
Think about this: you are offering a free tool that provides a lot of value to potential customers, who are more likely to come back to your site and refer others after it. So, what’s likely to happen if your traffic increases?
You guessed that right…
Google will trust your website and recommend it to others.
So, let’s get right to it and make it happen.
SaaS SEO elements that’ll make your free tool visible on search engines
1. A keyword that lets you rank on Google
First things first, you need a keyword or phrase that will attract customers to your website.
Keywords are the words that users usually search for on Google.
Most people usually hop on search engines looking for a free tool that will help them achieve certain results. The good thing—you can offer them a free tool.
As they use your free tool, draw them into your world with different resources—blog posts, newsletters, and also free trials.
The website page that hosts your free SaaS tool will help you pierce through search engines.
For instance, if you are planning to edit photos or convert a PDF into a Word document, you are more likely to search for something like a free pdf converter while looking for your solution.
A company that offers SaaS pdf editing services would capitalise on this keyword: free PDFWord converter. As a result, every single time someone searches for a free PDF-Word converter, there’s a high chance that their SaaS tool will be suggested on Google.
So, what’s next after finding a keyword you can capitalize on?
Feature high-quality copy on your page that explains how your tool works. By publishing high-quality copy on your site, Google is more likely to suggest it to people looking for a similar solution, especially if you include a certain keyword that helps it rank.
And here’s an example of how that works:
Someone opens Google and searches for a free automation tool.
Since you have a free tool for attracting new users, you publish high-quality copy that explains how your SaaS tool solves problems that customers are trying to solve. Google goes through the high-quality copy and loves what you are doing, so it suggests your free tool to those who are looking for a similar solution.
To get effective results, publish the high-quality copy on the page where your free tool is hosted. Thanks to such high-quality copy, the page will rank high on multiple search engines.
(Reach out if you want to implement this)
2. Links to other pages on your site & links from external sources
A hierarchical linking structure helps Google understand your content. You are basically breaking down your pages into different subcategories.
For example, if your main content page is centered around a free PDF-Word converter, you can feature links that open up to pages related to the free PDF-Word converter.
Examples of such pages include PDF-PowerPoint converter, PDF-e-book converter, and online PDF-editing tools. As Google looks at the structure of your website, it will see a main topic and sub-themes of the main topic.
While internal linking (pointing your pages to one another) can make your website look more structured, backlinks (links from external websites to your site) will build trust with Google.
Ever looked for a service, and then a friend referred you to someone who can do the job?
Links are referrals from other parties who trust you enough to get the job done. Google always trusts pages with links—this shows trust and value.
Links on other pages, redirecting readers to your main free tool page, will boost its SEO ranking. Google prioritises pages that provide value.
Links that point to a single page usually indicate the value the page offers. More links = more value. Think of links as referrals from other parties, which provide insight into the organisation/business that offers the best services. This is how Google interprets this. When so many links redirect users to a single page, Google is more likely to trust the single page.
The first step is to interlink your internal pages. You are basically clapping for yourself. If your other separate pages are effective in attracting visitors, they can easily redirect them to your freel tool. For those who have a blog section, the trick here would be to feature the link to the free tool on articles published in your blog section.
External links to your free tool can come from different review websites, such as Trustpilot, Capterra, and G2.
3. Social media interlinking
As Google analyses your website, it will find various social media links that open up to your website. This boosts the credibility of your website and makes it more trustworthy to Google, making it easier for you to rank higher on SERPs.
Apart from that, if you have a high social media following, you can easily redirect traffic from different platforms to your website. As you know by now, the higher the traffic, the higher the chances of ranking high on Google.
Google also goes through other websites and looks at the information on such websites. If your brand is mentioned on different sites, then it means that people trust you enough to give you a ‘shout out’ of some form. It also represents authority within a certain niche, making it easier for you to rank.
Over to you
Ranking high on social media is as easy as 1, 2, 3. A free tool that acts as a magnet will increase your website traffic and attract more potential customers. Once you gain the trust of potential customers, you can present your core value on other pages.
Look for a certain element of your SaaS tool that you can capitalise on. Create high-quality content around that element, and your traffic will skyrocket.