Get potential customers to your website and let them notice your product
After building an interesting product and getting a handful of customers, the next step is to take it to the next level by attracting more customers. One of the easiest ways you can do this is by implementing multiple strategies — such as Search engine optimization and content marketing — to reach a wider audience.
And guess what?
A wider audience is a wider reach, and this is obviously more revenue for your brand.
1. Have a blog section for implementing your content marketing strategy
A blog section is the informative part of your site that solves the problem of a potential customer — the key thing is solving a problem as you advertise services you are offering without being pushy.
It also acts as a magnet because it is the chunky part of your website which makes it easier for you to pierce through different search engines. It basically puts you on the map, popularly known as the Google Search Index. Apparently, Google handles more than 417 billion searches in a month. If you do the math, you’ll realize that your blog section can give you access to Google’s untapped potential, especially if your blog post answers queries asked by your potential customers.
With that said, most customers are always looking for information that will help them solve a certain problem they are facing. Google’s latest tools, such as Google Trends and Google Keywords, are quite effective in tracking different search queries. Everything that you’d ever think of, from search volume to monthly trends, is provided.
The wise thing here would be to look for something that is centered on what you are doing and capitalize on it without compromising your brand. Google Trends, for instance, has multiple graphs that show how search terms have been performing over the past few years.
And it gets better…
With multiple AIs on the rise, you’ll also have another opportunity to dominate another untapped market with your blog section. Just like Google, big companies are relying on different bots that crawl websites as they search for information to present to their users. A blog section makes it easier for you to hit two birds with one stone. Your brand will be suggested in search engines and on multiple AIs.
2. Offer something free that helps potential customers solve a certain problem
If you are offering an SaaS solution, you can offer a freemium tool that helps users accomplish tasks. And at some point, a lot of potential customers might search for a free service like ‘free photo editing tool’ or ‘free cropping tool’ on different search engines before they upgrade to the premium version.
A free tool hooks potential customers and offers them a ‘trailer’ of the premium version. A freemium service that solves a specific problem can attract visitors to your website who will purchase what you are offering down the line. It also builds more awareness around your brand. Also, some of the biggest saas products capitalize on this. Apart from offering something for free, you will also have a database of potential customers that you can upscale to and advertise your services to through email marketing and other campaigns.
Truth is, a lot of people a looking for solutions for problems they are facing and tools that can help them solve such issues.
3. Capitalize on search engine optimization to rank higher
By capitalizing on search engine optimization, it becomes much easier to rank higher on search engines. As we discussed earlier on, the easiest way to do this is through informative blog posts , which help potential users solve certain problems. With that said, you have to be calculative while implementing your search engine optimization strategy. Look for keywords that are more likely to rank high and align with what you are offering. The easiest way to break this down is through an example with two keywords.
Let’s say, for instance, you are an organization that offers photo editing solutions, and you are presented with two keyword variations:
- Photo editing
- Image editing
Before we move on, I’d like to introduce a new term—monthly search volume. This term gives you insight into the number of times a keyword has been searched on Google/other search engines. A term with 150k searches has been searched 150k times, and the list goes on and on.
Let’s get back right to it then…
In our example, we had two words. Let’s say that while photo editing has a monthly search volume of 15,000, image editing has a monthly search volume of 20,000. The most promising phrase here would be—image editing.
Once you find a phrase, the next thing would be to look for a middle ground, which also caters to your needs while putting your brand out there. If you are planning to publish an informative post, you can dive deeper into how your brand offers image editing services and make sure your content is quite unique. A great example of this would be to provide insight into your tool’s unique image editing capabilities. If your brand is called Photon, you can publish content around this topic—Photon image editing. The image editing part will increase your chances of ranking higher, while your brand name will increase visibility on search engines.
Over To You
Getting potential customers to notice you is quite easy if you implement the outlined strategies. Aim on capturing the attention of potential customers while solving their problems and then present a core offer. Remember that the main aim of solving ‘smaller’ problems is to build trust, before you present the core offer. Apart from that, it also makes it easier for potential customers to test your tools.