Most effective ways to relate with your potential customers

Ever wondered what’s the best way to relate with potential customers while building brand awareness and getting your product out there?

Relating to your potential customers is the first step towards building a long-lasting relationship. They are more likely to trust you and move on to other marketing stages once you relate to them on a deeper level.

Think of it as making a new friend.

Let’s dive right in.

1.Highlight their pain points in an empathetic manner

While potential customers are looking for solutions for certain problems, they’re also looking for a brand that fully understands their problems from a sincere standpoint. Relating to potential customers about a certain problem shows you understand what they are going through, down to the nitty-gritty bits, validating what they are trying to solve. It’s taking the perspective of a potential customer and looking at something that’s been causing trouble and how you can solve it.

Apart from showing genuine concern and empathy, you should also indicate that it’s something that can be easily solved.

Potential customers are more likely to relate to you when you highlight what they are facing.

You can do this in different ways:

Tell a story of how you were in the same shoes — this can be a brief story with pictures or proof
Go deeper into details by explaining how the problems made you feel, making it easier for them to know that you can relate to them about what’s going on
Show them others who were stuck in the same predicament but were able to solve their frustrations

Take, for instance, this example:

You have a photo editing business. You started it because you could not find a reliable tool that could edit photos within minutes. Back in the day, you used to spend hours editing different photos. Since you were looking for a more effective way that could help you save time, you had a unique idea to develop your own tool that edits photos in seconds and minutes.

Instead of doing everything manually, the tool’s pre-loaded effects give you high-quality results within a short period. After using the tool for a while and enjoying the superb results, you come to the realization that there are so many people who are also looking for photo editing tools to solve some of the editing frustrations they are going through. This experience makes it easier for you to relate to potential customers.

2.Find a common ground that will motivate them towards solving the problem

Once you show them you understand what they are going through, you can find a common ground that caters to their needs and interests. Paint a picture of how things will turn out when the problem is solved in an enthusiastic manner. You are showing them what you are bringing to the table.

Answer these questions to motivate them:

How will life be easier once a certain problem is out of the way?
How to move on with life while solving such issues?

In this case, the common ground will be the solution to their problem and how to navigate life in cruise mode.

Well, everyone wants to solve certain problems and get certain results. By painting a clear picture of how life will be easy when they achieve the results, you will spark an interest that will make them more interested. Apart from that, they are more likely to trust you because you’ve gone through the same thing.

There are different ways to show your potential customers how things will be much easier when a certain problem is solved:

Use a story to paint a clear picture of what they are looking for and go deeper into the end results. If you went through the same thing, you can add how a certain solution made your life more manageable and easier.
Publish videos or pictures highlighting the change they are looking for.

3.Offer free advice

Once you show potential customers how their life will turn out when things are good, they’ll be motivated to take certain steps that’ll help them achieve their goals. And by offering free advice, you’ll gain their trust because you’ll solve something they are facing. This also makes it easier for you to invite them into your world and offer more solutions down the road. The modern-day world offers different channels built for such interactions (reach out if you want to implement this).

Here are some of the easiest ways to make your brand more popular while offering free advice:

Publish articles and resources that are well-optimized for search engines
Post videos on social media platforms like Instagram, TikTok, and Snapchat
Interact with your target audience by replying to their comments

Over To You

Relating to potential customers has never been easier! It’s a win-win situation—you’ll welcome potential customers into your world, and they’ll solve certain problems as they are stepping into your new world. Remember to highlight their pain points in an empathetic manner and find a common ground between you two.