3 content forms that will boost your revenue
Do you have insight into marketing content, but can’t pinpoint which is the best route to build brand awareness and reach new customers?
With so many options available, you might ask yourself — which is the best route to get those new customers?
The good thing is — everything works, and it all boils down to your personal preferences. And that’s the reason why we will dive deeper into this topic and make it clearer, so you can take your organization to the next level.
1. Blog posts
It is much easier to plan when your ideas are in written form, and that’s the reason why blog posts and written content tops the chart. While blog posts will help you organize your ideas, such posts will also put you on the map of different search engines.
So, let’s start with the search engine aspect first….
Google has been evolving in the past few years. It has always been the go-to search engine that merges all platforms, built for videos, written content, and other media forms.
Interestingly, the first media form that is always listed on this search engine is and will always be written content. Google nowadays gives a short answer based on the question that was typed on the search box.
And guess what?
Such answers always come from various blog posts. And when a reader is interested in the topic, he will click the link provided on the short Google answer, which will then redirect him to the original blog post.
Let’s say, for instance, you have an organization that offers photo editing services at a certain price, and you are targeting new leads with blog posts. Your top-of-the-funnel blog posts will always provide new insights while building brand awareness in a subtle manner.
So let’s say someone searched ‘how to change a photo background’ and you published a blog post that covers that. If the post is well-optimized, Google will refer to your blog post and present a short answer, backed up with a link to your blog post, to those interested in editing photos.
So when someone clicks on the link provided by Google, they will be redirected to your website. The good thing is that Google provides a short answer, a preview of what’s to come. It teases the person who’s looking for more information.
And this is where you come in and save the day with blog posts that provide unique answers to website visitors.
(Reach out if you want to implement this)
2. Videos
A blog post can be the starting point and center of other media forms. Once you publish blog posts on your website, it becomes much easier to reproduce them into other forms, such as long videos and short videos. In an age where videos are slowly gaining momentum, everyone interacts with short videos on a day-to-day basis.
Apparently, the average time spent watching videos is approximately 2.5 hours per day.
With that said, you can animate videos, make short clips of infographics, and take video recordings. This is not a one-size-fits-all shoe. The most important thing here is to pass a certain message while building brand awareness — leave an impression that will make users come back to you.
Well, the video style depends on your personal preferences and tastes. As long as the message is passed across to social media users in an insightful manner, you are good to go.
Back to the previous example:
You are the owner of an organization that offers photo editing services.
You have a blog post that shows some of the most interesting photo edits of the year.
(Remember, top-of-the-funnel content should be simple, light-hearted, and engaging. Everyone who comes across such content should easily understand it.)
Since you have existing content on your website, you don’t have to think about a new video idea — your blog posts will lead you.
The next thing is obviously recreating the written media form into videos and posting them on multiple social media platforms.
3. Podcasts
Here’s the thing:
Blog posts will structure everything around you.
And the same goes for podcasts — your blog posts will guide you while filming and recording podcasts. It is just a reproduction of ideas you published on your website. But this time round, you’ll discuss them a little bit further in an engaging manner with some charm and personality. Stories tend to make podcasts a little bit interesting. This means that you’ll hit two birds with one stone — you’ll dive deeper into interesting stories and have a fun time while explaining such stories on your podcasts.
And the good thing about podcasts is the fluidity it offers you. For starters, it can be published on video platforms such as YouTube and Rumble. Apart from that, you’ll also generate traffic on other podcast platforms such as Apple Podcasts, Spotify, and YouTube Music.
While blog posts will give you an idea of topics to discuss, you can spice them up a little bit. If you published a blog post titled ‘how to change a photo background’, you can spice it up with interesting stories centered around. You can set the mood for your podcast by explaining such stories in different ways.
Examples include:
Background photos that went viral
Photos went viral on social media, and the edits behind them
Artistic photos that are simple yet intriguing at the same time
Over To You
By now, you have more insight into the most popular content forms for building brand awareness and boosting your revenue. Remember, blog posts act as a guide for other media forms. With a single blog post, it becomes much easier to recreate other media forms, which will take your organization to the next level. Feel free to reach out if you want to boost your revenue with high-quality content marketing.